IKEA KVARTIROVEDENIE "Apartmentology" Campaign

Rod Hunt was commissioned by Instinct BBDO to illustrate KVARTIROVEDENIE ("Apartmentology") a massive cross-media campaign for IKEA Russia. A huge illustration of ten different families and their apartments was required to represent IKEA furniture solutions suited to each family's lifestyles. The illustrations were used in the book written by Russian Children's author Grigory Oster and as an online game. The campaign won the Craft for Design award at D&AD 2015.
You can download the IKEA book here kvartirovedenie.ru/media/pdf/book.pdf
View the Interactive game site here kvartirovedenie.ru (In Russian)  
Agency: Instinct BBDO
Art Director: Nikolay Pere. Digital Creative Director: Nikolay Fabrika. Digital Art Director : Maxim Demki
Website splash page

WWE Hall Of Fame... Revealed - Editorial Illustration
Expansive Cityscape Advertising Campaign Illustration
Find Tim Cook. Apple 40th Anniversary for MacFormat
Fishy Sub Illustration
Places for People Group Structure Illustration
Brain Cruncher Game for Quaker Life Packaging
You Never Know What You'll Get - Advertising Campaign
FirstBank Capture The Cube. Advertising Campaign Map
Toyota Aygo: Where's The X? Advertising Campaign
Bhartiya City - City of Joy - Advertising Campaign Map
Back to Top