IKEA KVARTIROVEDENIE "Apartmentology" Campaign

Rod Hunt was commissioned by Instinct BBDO to illustrate KVARTIROVEDENIE ("Apartmentology") a massive cross-media campaign for IKEA Russia. A huge illustration of ten different families and their apartments was required to represent IKEA furniture solutions suited to each family's lifestyles. The illustrations were used in the book written by Russian Children's author Grigory Oster and as an online game. The campaign won the Craft for Design award at D&AD 2015.
You can download the IKEA book here kvartirovedenie.ru/media/pdf/book.pdf
View the Interactive game site here kvartirovedenie.ru (In Russian)  
Agency: Instinct BBDO
Art Director: Nikolay Pere. Digital Creative Director: Nikolay Fabrika. Digital Art Director : Maxim Demki
Website splash page

Brain Cruncher Game for Quaker Life Packaging
Toro Rosso Factory: Red Bull Racing Guide 2017
Electronics Utopia Illustration: The Restart Project
Looking For Transwonderland - Book Cover Illustration
Harvard Business Review: Curing the Addiction to Growth
Nectar Business Superpoints Harbour Competition
Paddy Clarke Ha Ha Ha book cover for Random House
Lightbox Interactive Environmental Graphic Display
You Never Know What You'll Get - Advertising Campaign
Top Gear - Where's Stig? The World Tour book
Back to Top